Energized AR is an augmented reality escape room app engaging with CSR in the core topics of Salzburg AG: energy, mobility, water and telecommunications.
“If it’s about positioning yourself as an interesting employer, there is now a way to engage young people with the help of modern technologies and with a playful approach.”
Georg Baumgartner, Salzburg AG
As an energy and infrastructure provider, Salzburg AG is concerned with reducing carbon footprint and improving decision making for consumers. Additionally, Salzburg AG is a large employer, onboarding yearly hundreds of new hires in different professional areas, who need to get acquainted with company products and services. An interactive, modular experience that could be used by different target groups was our main requirement.
We created an escape room AR experience across 9 modules, which can be played sequentially or independently of each other. Players have to solve riddles and put together clues to solve challenging problems. For example, in the mobility module, users have to solve a car traffic chaos in a child’s playroom and convince the lego figures to take a seat in a space-saving green power bus.